A Radisson Hotel Group az Accenture segítségével mindössze 6 hét alatt fejlesztett ki egy saját ChatGPT-bővítményt. Az eszköz segítségével a felhasználók közvetlenül a csevegőben kereshetnek szállodákat térképen, hasonlíthatnak össze árakat és szolgáltatásokat, majd egy kattintással átléphetnek a Radisson oldalára foglalni.
Az első adatok szerint a bővítményből érkező látogatók 1,5-szer nagyobb arányban foglalnak szállást, mint a hagyományos organikus keresésből érkezők. Ráadásul a ChatGPT frissítésének köszönhetően a felhasználóknak már megemlíteniük sem kell a márkát, a rendszer automatikusan felajánlja a bővítményt, ha az utazás tervezése során releváns.
A Radisson a bővítmény mellett szponzorált hirdetéseket is futtat a ChatGPT-ben, így az elsők között használja ki a mesterséges intelligencia alapú keresést. A fejlesztés hátterében álló MCP-szervert és API-kat az Accenture úgy tervezte, hogy a jövőbeli AI-funkciókat is kiszolgálják.
Az eredeti szöveg (OpenAI)
Radisson partnered with Accenture to build a ChatGPT plugin using OpenAI technology, helping travelers find, compare, and book hotels while planning their trips.
Early plugin conversion versus organic search (Jul–Aug 2026)
Of recorded checkout and booking events attributed to ad views
Weeks to build and launch the ChatGPT plugin
Travelers increasingly turn to AI to decide where to stay, often shortlisting hotels or building an entire itinerary before they ever visit a hotel website. Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey. The Radisson Hotels ChatGPT plugin(opens in a new window) helps travelers compare hotels and explore travel options through an interactive experience, and early results show booking conversion approximately 1.5 times that of Radisson’s organic search. Alongside the plugin, Radisson is among the hospitality pioneers running sponsored advertising in ChatGPT(opens in a new window), bringing its branded plugin and paid advertising together as part of an integrated discovery strategy.
Radisson Hotel Group brings together ten distinctive hotel brands across EMEA and APAC, with more than 1,640 hotels in operation and under development. For the past seven years, Accenture has helped Radisson grow bookings through its direct digital channel, combining digital media strategy and execution with a transformation roadmap for its core digital capabilities. A stronger direct digital channel helps Radisson attract guests more efficiently and build relationships that encourage repeat stays. For hotel owners, this translates into stronger commercial performance and greater long-term value from their partnership with Radisson Hotel Group.
This work meant Accenture had a front-row seat to AI’s transformative impact on the travel industry. “Almost overnight, there was a new surface where prospects were getting inspired, comparing different alternatives, and almost making their decision before even reaching a hotel’s website,” explains Borja Lizarraga Rodríguez, Data & AI Lead at Accenture Song. “It was critical for us to ensure the visibility of Radisson across this new experience.”
As an Elite Partner of the OpenAI Partner Network, Accenture collaborated with OpenAI to explore strategies for organic positioning in ChatGPT. From these conversations, Accenture developed the idea of a ChatGPT plugin(opens in a new window): “We wanted to bring the value proposition of Radisson into ChatGPT and make it extremely user-friendly, ensuring things like maps, hotel details, and prices were integrated in the simplest way,” says Lizarraga.
With the help of agentic development, the team built and launched the Radisson Hotels plugin(opens in a new window) in just six weeks. It lets users see Radisson Hotel suggestions on a map, compare pricing, and view hotel amenities in detail directly in ChatGPT, then continue to the Radisson site to complete their booking.
Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026. The plugin gives travelers a direct path from conversational hotel discovery to Radisson’s own booking channel.
A recent ChatGPT update means users no longer have to type @RadissonHotels before their query; if they have the plugin installed, ChatGPT will automatically show it whenever relevant. “If you’re planning a trip to Madrid, and there’s a new Radisson Hotel you might want to consider, now in ChatGPT it will just automatically work,” says Brittny Cantor, Agentic Commerce Lead at Accenture. “We’re really excited about that change to increase discoverability.”
The plugin gives Radisson a new way to reach travelers organically in ChatGPT. Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT as part of an integrated discovery strategy. Since launching in Ju
